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 clientHewlettPackard
website design
| intranet | extranet
| e-learning
| cd-rom | video production
 Hewlett
Packard prides itself in offering products that meet customer requirements
and expectations. The development or optimisation of such products requires
HP to know how customers are using their products. A research project was
designed to help HP determine how intensively and how frequently their customers
use their printers.
Working in conjunction with direct marketing services agency Romtec, Mighty Media was
briefed to design and build a web application to capture profiling information
about users who had been targeted as part of a direct marketing campaign.
In return, people who responded to the site and participated in the on-line
profiling exercise received an Amazon voucher worth £15 and qualified for
a prize draw of 150 HP 318 Digital Cameras.
Content areas were agreed and site schematics produced detailing a users
progress through the site. Site templates were then produced and tested
across a range of browsers and operating systems. The web application was
produced which captured users information whilst performing authentication
checks to validate users credentials at different stages of the process.
Mechanisms were established to ensure that browser failures during the registration
process meant that users were not then excluded from returning and completing
the exercise. Code was constructed and streamlined to ensure that the overhead
on the server was kept to a minimum and site stability was not compromised
during periods of high activity. The database schema was specified and the
prototype produced for testing was then scaled up in-house and scripts supplied
to the client to re-create the MS SQL database on their own servers.
The site underwent a rigorous test period using designated groups specified
by the client. Tweaks and client additions were made up until 4 hours before
the site went live. The project has been great success.
http://www.hppanel-europe.com
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